unit1

unit1

UK music tech startup unit1 has raised £15 million to stage concerts featuring hyper-realistic digital avatars of musicians. The company aims to recreate classic concerts using avatars of living artists who no longer tour and performances by deceased musicians, blending archive footage with actors and musicians. They plan to offer a more affordable alternative to existing virtual concert experiences like Abba Voyage, allowing artists, venues, and promoters a route to digital shows without a dedicated space.

Total raised
Undisclosed
tracked to date
Latest round
£15M
Sep 20, 2026
Known investors
3
led by Balderton Capital

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🏆 Featured in Datapile’s Q3 2026 UK Funding Report

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Funding history

  1. 1
    £15MSep 20, 2026

    Led by Balderton Capital

    Announcement ↗

Founder

Barney Wragg
Barney Wragg
founder

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