95+ Terms Defined

Startup Fundraising Glossary

The complete dictionary of startup funding, venture capital, and investor terminology. Every term a founder needs to know, explained simply.

All
Fundraising
Valuation & Equity
Legal & Governance
Investor Types
Financial Metrics
Startup Stages
Strategy & Operations
Deal Structure

C

CAC (Customer Acquisition Cost)

Financial Metrics

The total cost of acquiring a new customer, including marketing, sales, and related expenses.

Cap Table (Capitalization Table)

Valuation & Equity

A spreadsheet showing the equity ownership, dilution, and value of shares in a company.

Cap Table Management

Legal & Governance

The process of maintaining and updating a company's equity ownership records through software tools.

Carried Interest (Carry)

Deal Structure

The share of investment profits (typically 20%) that fund managers receive as performance compensation.

Cash Flow

Financial Metrics

The net movement of cash in and out of a business over a specific period.

Churn Rate

Financial Metrics

The percentage of customers or revenue lost over a specific period, a key SaaS health metric.

Cliff

Legal & Governance

A minimum service period before any equity vests, typically one year in startup equity agreements.

Common Stock

Deal Structure

Basic ownership shares in a company, typically held by founders and employees with standard voting rights.

Competitive Advantage

Strategy & Operations

A condition or capability that allows a company to outperform competitors in its market.

Convertible Equity

Deal Structure

An investment instrument that converts from a non-equity form into equity at a later date.

Convertible Note

Deal Structure

A short-term debt instrument that converts into equity during a future financing round.

Corporate Venture Capital (CVC)

Investor Types

Investment arms of large corporations that invest in startups for strategic and financial returns.

Crowdfunding

Fundraising

Raising small amounts of capital from a large number of individuals, typically through online platforms.

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