Phitku raises $12.0M unknown (India, Jul 2026)

Ananta Capital buy 50% in D2C startup ‘Phitku’ for ₹100 cr - Lapaas Voice

Phitku is a science-led personal care brand that modernizes traditional Indian hygiene products, specifically focusing on alum-based formulations. Targeting health-conscious consumers, the brand offers clean, alcohol-free alternatives to conventional deodorants, achieving profitability within its first year of operation.

Ananta Capital buy 50% in D2C startup ‘Phitku’ for ₹100 cr  Lapaas Voice